Honda cars India that officially announced the launch date of Amaze, company's upcoming compact Sedan in India has already received over 2,552 bookings for the car in March 2013, however the official bookings started on April 1. The deliveries of the vehicle will only start after its launch on April 11, 2013.
According to the latest sales release of the Honda Cars India, it registered an annual growth of 35% by selling an all time high volume of 73,483 units during Apr 2012 – Mar 2013 as compared to 54,427 units in the corresponding period last year. However, in March 2013, HCIL sold 10,044 units in the month of March'13 as against 11,016 units in March'12, recording a drop of 8 per cent. And if we look at Honda's model wise break-up of domestic sales in March, the Amaze accounted for 2552 units, while others Brio, City, Accord and CR-V sold 3917, 3432, 113 and 30 units respectively.
According to Mr. Jnaneswar Sen, Sr. VP - Sales and Marketing, HCIL, "We are delighted to witness a remarkable growth of 35% over last year although the market environment has been quite tough. Strong demand for Honda Brio and Honda City has been instrumental in achieving this success. The launch of Amaze this month will be a significant step in Honda's strategy to begin a new phase of growth for our business in Indian market. We expect huge growth potential in tier 2 & tier 3 markets with this car and therefore we have been expanding our sales network to reach out to newer cities and markets."
The company is aiming to sell about 10,000 units of Amaze every month, and booking number of 2552 units even before the official booking started, is a good sign.
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